How many spices, in what proportions, and in what order to blend, determines the authentic taste of over a thousand Indian dishes. What makes the tastiest Chhole? How many spices make a mouth-watering Sambhar? These were deeply held secrets, treasured at home, handed over from mother to daughter, generation after generation.
Region after region kept these secrets well guarded, so much so that, a South Indian housewife could never hope to get the recipe for Chhole right!
All that has changed. For over 40 years Sai Udyog has delved deep into the exotic world of spices, unlocking and revealing the authentic blends that make popular Indian dishes so distinctive in taste, flavour and aroma. This knowledge and expertise, it shares, with the Indian housewife through a range of blended spices and basic spices. Making for a happy exchange of recipes across the length and breadth of India.
Today, thanks to Sai Udyod's efforts, the culinary traditions of regional India span 450 towns across India. Sai Udyog blends are available in over 250,000 outlets with regular users in over 20 million households, making it the only truly national brand among blended spices in India.
As popular Indian cuisine is increasingly becoming the rage of overseas palates, Sai Udyog is now available in countries as far flung as the UK, USA, Middle East, Australia, Canada and South East Asia.
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